DAB project - design promotion

Ministry of Cultural Heritage and Activities and Tourism
Key objectives of the measure:

DAB project is a program to support new design through competitions for ideas and projects which are directed to young italian designers, under 35. The inspiration of the design should be the cultural and artistic italian heritage. Museum's bookshops and art shops will sell the products. At the same time, they will renew and raise quality of their offer.

2015 is the fifth edition of this initiative.

Scope of the measure:
Nature of the measure:
Main feature of the measure:

The measure intends:

- to propose new employment opportunities and create new professional profiles;

- to valorize the projects through exhibitions;

- to incentive the enterprise's production by selling the products in the museum's commercial areas.

Results expected through the implementation of the measure:

The measure is carried out to promote the Italian designers and their production and employment. In the five editions 430 prototypes from 140 designers have been selectioned. There have been exhibitons in several museums: Galleria Civica di Modena,  Palazzo delle Esposizioni di Roma, Macef di Milano, Castel Sant'Elmo di Napoli, MAXXI di Roma, Museo Ettore Fico in Torino.

Some products have been exhibited in the Triennale di Milano, Museum Expressions of Paris, Open Design Italia of Venice, Mart di Trento and Madre of Napoli.

Financial resources allocated to implement the measure:


Main conclusions of the evaluation of the measure:

In the five editions 430 prototypes from 140 designers have been selectioned and shown in six exhibitions.

Indicators used to determine impact:
Number of editions and exhibitions.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
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