Cultural news programme on Cuban television

Where

Cuba

When

2016

Who

Ministry of Culture, Cuban Radio and Television Institute (ICRT)

Key objectives of the measure:

Report on and promote important events in national culture.

Count with a space for debate on artistic and cultural themes.

Raise public awareness of new cultural expressions.

Create new publics.

Scope of the measure:

National

Nature of the measure:

institutional

Main feature of the measure:

Daily 30-minute news programme on cultural topics. Includes spaces for interviews, opinions and artistic promotion. On the air at 6:30 p.m. and broadcast again on another channel at 8:30 p.m.

First aired on 7 April 2014. Inter-institutional synergies (public sector and civil society; the Cuban Fund of Cultural Assets (FCBC) helps with the wardrobe and other accessories; RTV Comercial designed the furniture and the equipment appearing on stage).

Results expected through the implementation of the measure:

Greater amount of information reaching the public.

Larger TV audience.

Greater presence of the general public in cultural events and activities throughout the country.

Financial resources allocated to implement the measure:

N/A

Main conclusions of the evaluation of the measure:

The technical team conducts monthly TV rating studies. It has been evaluated through three diploma theses presented in the School of Journalism and Social Communication

Indicators used to determine impact:

TV ratings

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