Creative Export Strategy

Department of Canadian Heritage
Describe the main features of the policy/measure: 

The Creative Export Strategy was launched in June 2018 with an investment of $125 million over five years to assist Canadian creative industries to maximise their export potential.

The Creative Export Strategy is being implemented across three key pillars of activities:

1) Boosting export funding in existing Canadian Heritage programs and Telefilm Canada to position creative industries for export and sales in foreign markets:
* The Canada Arts Presentation Fund: To support participation of arts presenters and stakeholders at key Canadian festivals and arts events, and participation of delegations of Canadian arts presenters in key international arts events;
* The Canada Book Fund: To support preparation for Canada as Guest of Honour Country at the Frankfurt Book Fair and support publishers' participation at international book fairs and exploratory trade missions;
* The Canada Music Fund: To support professional bootcamps, international touring and marketing, business development, and buyers missions to Canada;
* The Canada Periodical Fund: To support participation of magazine publishers at trade shows and international conferences, exploratory trade missions, and export readiness support; and,
* Telefilm Canada: To produce up to two additional coproductions annually.

2) Increasing and strengthening the presence of Canadian creative industries abroad by:
* Promoting Canadian artists and culture internationally and increasing support for Canada's international priorities; and
* Offering direct services to companies through Global Affairs Canada's Trade Commissioner Service.

3) Grow creative industries by funding export-ready projects through the Creative Export Canada program and building the relationships needed to make business deals. This includes the following sub-activities:
a) The Creative Export Canada program provides financial support for projects that foster innovation, generate export revenues and enhance the discoverability of Canadian content abroad.
b) Creating opportunities and increasing export capacity through the coordination of trade missions (e.g., Latin America 2019 and China 2018), international trade events (e.g., Edinburgh Festivals - August 2018 and 2019 and the Game Developers Conference in San Francisco - March 2019) and partnerships (e.g., the Canada-Mexico Partnership).
c) Leading Canada's overall participation as the Guest of Honour Country at the Frankfurt Book Fair, the publishing industry's largest event.

What are the results achieved so far through the implementation of the policy/measure?: 

The Creative Export Strategy supported over 1,000 Canadian creative businesses in 2018-2019 across its three pillars of activity. Support was provided for export activities around the globe, particularly in France, Germany, the United Kingdom and the United States.

Other results and activities of note across the Strategy's three pillars include the following:
* The Canada Periodical Fund funded 26 export projects, benefiting 35 Canadian periodical publishers;
* The Canada Arts Presentation Fund funded 24 projects, 20 of which supported the participation of international presenters at Canadian events and 4 that supported the participation of Canadian presenters to international events;
* The Trade Commissioner Service of Canada offered services to 671 services to creative companies across 9 missions, such as the United States, France, the United Kingdom, India, Japan, China and Mexico;
* The China and Latin America trade missions led to the signature (or advanced negotiation) of 56 commercial agreements for Canadian creative businesses;
* The Creative Export Canada program funded 20 export projects, directly benefiting 85 Canadian creative businesses and helping to promote thousands of artists abroad.

Financial resources allocated to the policy/measure in USD: 

Starting in June 2018, the Government of Canada provides USD 18 million (CAD 25 million) a year for five years, to fund the Creative Export Strategy.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Global Affairs Canada
Public Sector
Telefilm Canada
Public Sector
Has the implementation of the policy/measure been evaluated?: