Creation of e-commerce payment gateways for cultural activities, goods and services in institutions linked to the Ministry of Culture

Where
Cuba
When
2016
Who
Artex S.A.
Key objectives of the measure:

Digital promotion and marketing of the sector’s cultural offer.

Facilitate online shopping of cultural goods and services for Cuban and foreign buyers.

Increase in the marketing of cultural activities, goods and services.

Greater outreach and visibility on a global scale of cultural activities, goods and services.

Scope of the measure:
National, International
Nature of the measure:
institutional
Main feature of the measure:

Digitally promotes and markets the sector’s cultural offer.

Facilitates online shopping of cultural goods and services for Cuban and foreign buyers.

Results expected through the implementation of the measure:

Increase in visits to the pages being marketed

Growth of purchases made.

Inclusion of the national public in the purchases.

Financial resources allocated to implement the measure:

N/A

Main conclusions of the evaluation of the measure:

Online shopping of cultural goods and services, both for Cuban and foreign buyers, was facilitated. There was an increase in the outreach and visibility of cultural activities, goods and services on a global scale.

Indicators used to determine impact:
Control of the marketing of cultural goods and services, comparative statement of current and prior stages. 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Distribution
Participation