Creating Awareness and Promoting Ethiopian Creative Sector

Where
Ethiopia
When
2020
Who
Theatre Arts Professionals Association, gashawict@gmail.com, +251911635385
This measure was reported by civil society.
Describe the main features of the measure/initiative: 
The Theatre Arts Professionals Association partnered with the Ministry of Culture and Tourism by developing content and using media spots to promote the benefits of being part of the creative sector emphasizing Performing and Visual Arts. The main goals in each spot were promoting the diversity of culture by creating awareness of the creative sector, promoting small-scale cultural industry in the nation, and increase the reading habit of the young generation. With a budget of 10,000 USD budget, the Association brought together creatives from Film and Theatre Sector CSOs to collaborate on the production of awareness creation videos.
What are the results achieved so far through the implementation of the measure/initiative?: 
Although the result of the achievement of promoting culture and diversity and creating awareness is the contribution of all stakeholders, this initiative remarkably achieved the in creating a positive outlook on creative sectors that are stigmatized by society. This kind of platform creates an opportunity to start conversations and ask critical questions that will bring light to the creative sector.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Performing Arts
Visual Arts