Describe the main features of the policy/measure:
The Craft and Design Institute is the national craft and design sector development agency with a mission to develop capable people and build responsible creative enterprises trading within local and international markets. It is the official implementing agency for the sector in the Western Cape Province and was identified as a model craft and design hub by the national Department of Trade and Industry, serving as a role model for creative industry development in other provinces of South Africa. The Craft and Design Institute works with craft producers, designers and a wide range of other creative entrepreneurs with a focus on three main programmes: Product Support Provides an environment in which designers and craft producers can further develop their existing products or prototype new products. Business Support Helps craft producers and designers to develop skills in creativity, business and production management, and marketing. Market Support Assists designers and craft producers to define and reach their targeted markets.
What are the results achieved so far through the implementation of the policy/measure?:
1. Design-ready businesses To ensure sectors of the economy and civil society integrate design into their business and organisational practices to unlock innovation, competitiveness and progress. 2. Business-ready design practitioners To establish an enabling environment that supports a thriving design ecosystem and a competitive design industry. 3. Design in the public sector To ensure the transformation of a public sector into one that embraces design and design-thinking methodology in policy formation and practical implementation across all spheres and tiers of government. 4. Involved citizens To create public awareness and appreciation as to the value of design in every aspect of our lives, in particular towards socio-economic upliftment and a better quality of life for all.
Financial resources allocated to the policy/measure in USD:
The 2011/2012 Annual Report notes a budget of R15m ($1,28m) with an allocation of R14.5m ($1,23m) over 3 years (2012-2015) from the R9bn ($0.77bn) National Treasury’s Jobs Fund. The total fund allocation included a 20% own –contribution of R2.9m ($0,25m) from the participating companies.
Partner(s) engaged in the implementation of the measure:
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In 2012 the Western Cape Government’s Department of Economic Development and Tourism (DEDAT) collaborated with the CDI
Has the implementation of the policy/measure been evaluated?:
If yes, what are the main conclusions/recommendations?:
However the 2011/12 Annual Report notes: • Three core programmes were expanded in the areas of Product, Business and Market Support, which are supported by Rural Outreach and Communications and Sector Promotion activities. There is now a broad network of services available to help craft producers and designer makers – across the entire province – in all aspects of business management, creative development, production and marketing. In 2011/12 1300 enterprises were supported with business, market and product support, and craft producers generated R4.2 million ($0,36 m) turnover through the CCDI. • The CDI fulfilled orders worth over R2.4 million ($0,2m), providing work opportunities for 308 enterprises. The COP17 Climate Change Conference was particularly significant for the organization as: 15,000 bags, water bottles and other gifts worth over R1,6-million ($0,14 m) were made for the conference and 266 top-end craft pieces were sourced for an exhibition worth R0,5 million ($0,043 m). • Developed an e-Catalogue to reach specific market segments with suitable craft products. A new software programme and retailer database provides valuable information and a solid foundation to better target customers. • Over 300 craft producers took part in eight domestic and six trade events. Their hard work resulted in sales of over R932 000 ($79469,12) and orders worth over R260 000 ($22 141,6). • The Creative Enterprise Training Unit, supported by the Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority (CATHSSETA), achieved the following results: − Business and creativity workshop programmes have been integrated and the individual business assistance programme expanded. The CDI now offers business mentoring and group coaching, resulting in more strategic visioning and targeted market reach. − Professional Group meetings have drawn together craft producers working in similar or related media – this has proved to be a great way to network and exchange ideas. − Offered counselling and referral services to 42 enterprises, individual business assistance to 121 enterprises, with 1174 craft producers attending workshops.