Cooperation in Pan-Pearl River Delta Region (Macau)

Key objectives of the measure:

The Pan-Pearl River Delta Region has, since 2004, included nine provinces (Fujian, Jiangxi, Hunan, Guangdong, Guangxi, Hainan, Sichuan, Guizhou, Yunnan) and two Special Administrative Regions: Hong Kong and Macao. The promotion of cooperation and development in the Pan-Pearl River Delta Region will also provide complementary benefits and help the coordinated development of economies in the Eastern, Central and Western regions; enhance the prosperous economic and social development in Hong Kong and Macao; optimize the allocation of resources and increase the overall strengths and competitiveness of the region; enhance the standard of opening up to outside world and promote cooperation in the China – ASEAN Free Trade Areas and in Asia-Pacific Regions. Presently, it is already in place the implementation of the opening and sharing of technological resources; development of the exchange of information in the field of performing arts, exchanges in the field of digital libraries, digital museums, and cultural and scientific research, exchanges of artistic talents, cultural tourism, projects regarding the investment of cultural industries, ticket services for the performances, protection of tangible and intangible cultural heritage; the further strengthening of exchanges and cooperation in cultural areas, between different provinces and regions.

In recent years, the Macao SAR Government has organized numerous potential cultural brands and institutions to promote “Macao & Creativity” under the “Macao Creative Pavilion” as a marketing strategy. The “Macao Creative Pavilion” has participated in various promotional activities in cultural fairs and exhibitions within and outside of the region, including in the “China (Shenzhen) International Cultural Industries Fair”, the “Cross-Strait (Xiamen) Cultural Industries Fair”, the China (Hangzhou) Cultural Creative Industry Expo, the “Macao International Trade & Investment Fair”, the “China Beijing International Culture & Creative Industry Expo”, the “Dynamic Macao Business and Trade Fair” held in Nanjing in Jiangsu Province, and the “Tianjin –Macao Week” held in Tianjin.