CINE.AR, free public movie screens under INCAA (National Institute of Film and Audiovisual Arts). CINE.AR Television Channel and Video on Demand Platform CINE.AR PLAY

Where
Argentina
When
2020
Who
INCAA — National Institute of Film and Audiovisual Arts
Describe the main features of the policy/measure: 

CINE.AR is a public policy implemented by the National Institute of Film and Audiovisual Arts to bring Argentine cinema to the entire population in a user friendly and free way.
CINE.AR TV is a cultural channel to broadcast Argentine movies. It was created in 2010, so that audiences can watch Argentine movies, series and short films. It features content from every decade, aimed at all audiences: classics of Argentine cinema and the latest news on national audiovisual productions free of charge through open digital television and all cable operators in the country. It guarantees access to culture 24/7, without commercial breaks.
CINE.AR PLAY is a technological tool developed jointly by INCAA and ARSAT. It is a free platform (FVOD) for Argentine cinema and audiovisual content on demand. Free movies, series, documentaries and short films on any device (computers, smartphones, tablets and smarts TVs). Since its launch in 2015, it has had more than 1,700,000 subscribers who can access Argentine audiovisual content from anywhere in the world.
CINE.AR PLAY adds about 20 new titles to its free library, every week. It currently has a catalog of 652 films, 412 short films and 75 series in Argentina, and a free Argentine film library of 435 films, 337 short films and 64 series for international use.
Since 2017, in its transactional version for the Argentine territory, CINE.AR Premieres (TVOD) shows Argentine film premieres simultaneously with movie theaters for 8 weeks. The platform is a new window of economic recovery for the industry that gives Argentine producers the possibility to receive a revenue share and the box office subsidy established under INCAA's regulations. In addition, it is a way to make access to national film premieres more federal, by reaching areas where there are no commercial movie theatres.
CINE.AR offers a wide variety of free and easy-to-access content that enables industry stakeholders to reach a multi-target audience, seeking to include and bring national cinema and audiovisual content to all audiences. It also carries out special curator actions with different agencies and institutions, aimed at specific audiences (PAMI, i.e., senior citizens; INJUVE for young audiences; INAI, i.e., the Argentine Institute of Aboriginal Affairs; Ministry of Women, Gender and Diversity).
As from April 2020, within the framework of the COVID-19 pandemic, CINE.AR, a free public screen platform, allowed the continuity of national film premieres in Argentina despite the closures of movie theatres due to lockdown and social distancing, through the implementation of the program Thursday Premieres. This responds to the special INCAA Resolution 166/2020 that regulates Argentine film premieres planned for movie theatres amid the health emergency due to COVID-19. Every Thursday at 8 pm and 10 pm a free national film premieres on the screens of CINE.AR TV (repeats on Saturdays also at 8 pm and 10 pm), and as from the following day those movies can be viewed for free for a week on the VOD CINE.AR PLAY platform.

Cultural domains covered by the policy/measure:
CINEMA/AUDIOVISUAL ARTS. VISUAL ARTS. DESIGN. DIGITAL ARTS. PERFORMING ARTS. CULTURAL AND CREATIVE INDUSTRIES. MUSIC. EDITING

What are the results achieved so far through the implementation of the policy/measure?: 

TV channel CINE.AR TV has excellent audience rating figures and more than 800 Argentine films and audiovisual titles a year reach, free of charge, 12 million homes in Argentina.
CINE.AR PLAY has surpassed 1,700,000 users, which represents more than 9,000,000 views of Argentine content.
Since its launch in 2017, CINEM.AR PREMIERES has brought more than 400 Argentine movie premieres to those who do not have a movie theater nearby at very affordable prices (ARS 30).
In the period of 26 weeks since it was launched (April-September 2020), THURSDAY RELEASE at CINEM.AR brought 49 Argentine film premieres to the Argentine population through a TV Channel and the Video on Demand Platform. We have reached more than 1,400,000 households through CINE.AR TV broadcasts, and more than 200,000 total views on the CINE.AR PLAY platform.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
INCAA - ARSAT (Technology Partner for the VOD Platform)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Performing Arts
Visual Arts
Transversal Priority(ies)
COVID-19