Changing gender stereotypes currently existing in society in different areas of public life

Where
Bulgaria
When
2020
Who
Electronic Media Council (EMC) – independent regulator
covered domain - mass media
Describe the main features of the policy/measure: 

In the National Action Plan for the Promotion of Equality between Women and Men 2019-2020 the Electronic Media Council has set forth the following sub-measures:
* Monitoring gender-specific channels (BTV Lady, FOX LIFE, Military TV Channel, Hobby Hunting and Hobby TV) - to analyse trends in gender-specific programs suggesting one-sided social and behavioural patterns;
* Focused monitoring of broadcasted commercial communications - aiming to look out for any presence of gender stereotypes;
* Focused monitoring of female participation in pre-election campaigns for the European Parliament and local government - to analyse the male-female balance in election campaigns among candidates from certain political formations and as subject experts.

What are the results achieved so far through the implementation of the policy/measure?: 

The Electronic Media Council supervises the programmes of linear media service providers with a special emphasis on the provisions stipulating non-discrimination on grounds of gender, as required by the Audiovisual Media Services Directive transposed into Bulgarian legislation. There is a developed Methodology for Monitoring Electronic Media for the Use of Gender Stereotypes in Programmes, Advertisements and Commercial Communication that has been tested on one advertising block. This Methodology has yet to be approved by the EMC and put into practice. Upon noting cases of discriminatory treatment in the media, EMC works in collaboration with the Commission for Protection against Discrimination.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Commission for Protection against Discrimination
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts