Describe the main features of the measure/initiative:
The program structured to combat the existing stereotype gap that urban artists have all opportunities to create and compete in a market than those of countryside. They have in mind that without certain film stars and names from Zanzibar town and mainland there is no good film. That it aims at changing the mind set of emerging rural film practitioners by evolving program patterns by constructing film using the natural Zanzibar rural cultural archival sources that will be capable of changing audience preference trends as much as they can. The program also intends to make emerging rural film practitioners be able to assess the film as a significant historical phenomenon of Zanzibari popular culture by exploring its commercial nature The existing stereotype is mainly built itself because of lack of general and specific knowledge on film thus, the created films are mirror image of other film and film stars. Because they limit their thinking capacity by confining their scope on what they are mirrored they end up producing low standard films and of foreign origin textures that do not make any difference to audiences. The program therefore focuses, among other things, in giving them script writing skills as to produce a good film, skill fully made, well-acted, cohesive and internally consistent story that has the ability to elicit emotion, set mood and guide a reaction
What are the results achieved so far through the implementation of the measure/initiative?:
Availability of skillful made and well created film that exploring Zanzibar Culture by using Kiswahili language and Zanzibaris original names. The resulted films qualified and won many awards international. The said films are like “MIZANI” and “KIJIJI CHANGU”. Those two films depict really Zanzibar culture and they both are in Kiswahili language. “MIZANI” film has won in Italy as the best short film of 2019. “KIJIJI CHANGU” has won in United States of America in the category of best male actor, best director of January, best scene of January. The “KIJIJI CHANGU” film has also won in Italy in the category of best cinematographer. “KIJIJI CHANGU” also won as the best East African Film in Uganda at the end of 2019.