Build the brand “Ha Noi International Film Festival”

Where
Viet Nam
When
2016
Who
Cinema Department, Ministry of Culture, Sports and Tourism
Key objectives of the measure:

- To attract the attention of the public audience to cinema, creating new vitality and impetus to develop Vietnam cinema towards industrialization, modernization and international integration;

- Create opportunities to expand Vietnamese film market to the world, bringing Vietnamese films into international film markets;

- Make important contributions to promote the image of Viet Nam, a beautiful, stable and hospitable country, as well as the image of Ha Noi - the city for peace, thousand-year civilization, beautiful sceneries, hospitable and elegant people; promoting cooperation and tourism development.

Scope of the measure:
National
Nature of the measure:
institutional
Main feature of the measure:

Consistent with the cinema development strategy until 2020, with a vision to 2030 approved by the Prime Minister in 11 November 2013, the Ha Noi International Film Festival (hereinafter abbreviated as HANIFF) is the biennual event, being held for the first time in 2010 and chosen as the focus of promotional activities in branding this event as one of the prestigious international film festivals in Asia. Festival honors the outstanding cinematographic works with high artistic values, rich in humanity, creativity, discovers and encourages new talents of cinema. The festival is an opportunity for local filmmakers to exchange and improve expertise, access to modern methods of filmmaking, seeking possibilities for cooperation and also an opportunity for the Vietnamese public audience to enjoy the outstanding works of world cinema.

Besides the program for participating films, the world cinema panorama, the focus program on a guest country cinema, the festival also organizes seminars for filmmakers to exchange expertise, "Young Talent Camp" to improve the competencies for young filmmakers and "Film project market" to build and develop the film market of Viet Nam.

Results expected through the implementation of the measure:

- Increase the proportion of cinema-goers, the rate of Vietnam public audience having access to excellent works of world cinema

- Filmmakers and cinema practitioners in Viet Nam can exchange, improve expertise and professional competencies

- Encourage and foster young talents

- Find the sources of investment for film projects

- Introduce and export Vietnamese films into overseas markets

- Increase cooperation and service projects for foreign films

Financial resources allocated to implement the measure:

60% of the festival-running fund comes from the state budget, 40% is mobilized from domestic and foreign enterprises and organizations. Some activities attracted a high proportion of such socialization, such as the Film Festival opening ceremony (75% of the fund comes from donor sources).

Main conclusions of the evaluation of the measure:

The festival is very successful in creating an exciting atmosphere for the audience in the country and foreign visitors to the cinema theatres. Vietnamese films attracted the biggest number of spectators, creating a "fever" for Vietnamese films at all screenings. In many screenings, organizers had to bring in more seats, and the audience even had to sit on the floor to watch movies.

The quality of films in competition and those selected for Vietnamese and foreign film screening shows received appreciation from the professional experts, the media and the public.

The scale of the festival is expanding, attracting many excellent films from various countries and territories; professional activities within the framework of the festival are increasingly rich.

The festival has gradually established its reputation with the participation of the prestigious jury comprising of renowned experts in the world, regional and international film artists and guest stars.

The festival has contributed to the promotion of the culture brand of the capital Hanoi, the national images and tourism promotion.

Indicators used to determine impact:
- The scale of the festival is expanded: the 1st festival in 2010 received 67 films from 25 cinema industries. Two years later, the 2nd festival welcomed 116 films from over 30 countries and territories . In the 3rd Film Festival (2014), organizers received 411 films from 39 countries and territories, and selected 130 movies from 32 cinema industries to participate in all categories of the Film Festival- One of the outstanding results of the Young talent camp in the 2nd Film Festival was the discovery and giving the most outstanding film project to female director, producer Nguyen Hoang Diep with the film "Flapping in the Middle of Nowhere”. This film debut has won numerous international awards such as the FEDEORA award for the best film in the 29th International Film Critics Venice, Jury Prize for best film in the 3 continents Film Festival (in France), the grand prizes in the Fribourg film Festival, Switzerland, best director award at the Bratislava international film Festival... and Jury award at the 3rd Ha Noi international film Festival.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Cultural Value Chain
Creation
Production
Distribution