Broading access to arts, sports(Munhwa Nuri Card)

Republic of Korea
The Ministry of Culture, Sports and Tourism
The Arts Council Korea
Key objectives of the measure:

Composite ticket for cultural use 

▪ The purpose of the project is to enhance the level of satisfaction of the underprivileged by expanding cultural support as a social security measure for those who are afforded the least enjoyment of arts and culture due to economic and social constraints. 

Scope of the measure:
Nature of the measure:
Main feature of the measure:

▪ The operator of the project issues the Munhwa Nuri Card to the underprivileged who cannot enjoy adequate culture due to economic constraints. It facilitates the use of the card by recruiting franchise stores and develops associated sales items.  

Results expected through the implementation of the measure:

▪ As the project provides the opportunity to enjoy arts and culture and tour and sports for the underprivileged, it narrows the cultural gap and enhances cultural welfare of all. 
▪The project raises cultural self-esteem and guarantees basic rights to cultural enjoyment by implementing the campaign to raise awareness of arts and culture and expanding the opportunities for cultural expression by minorities as well as for cultural exchanges and dialogue. 

Financial resources allocated to implement the measure:

70,295,434 dollar (as of 2016)

Main conclusions of the evaluation of the measure:

▪ The project was evaluated in terms of policy implementation rate, goal achievement rate, effects of the policy, policy feedback – collection of opinions on site and responses to them
▪ The project was faithfully carried out as planned. The Ministry of Culture, Sports and Tourism has achieved 100% of its goal by raising participants’ satisfaction level by 0.6% over the previous year. The subsidy to the project increased by 10,000 won per person, and the recipients of the ticket grew by 10,000 over the previous year, achieving the goal of “enhancing the cultural enjoyment of the culturally alienated group and raising the cultural welfare level for all” (high effects of the project). In policy feedback, the card design was modified as to make it physically indistinguishable from ordinary cards in response to the argument that the card may stigmatize its users. Also, opinions about the project were collected through diverse channels (phone calls and on-line suggestions; survey on satisfaction level; workshop for operators of the programs; and on-site inspections and discussion sessions). Based on the opinions, the homepage and operation of the project were readjusted into user-friendly system, while the efforts to improve efficiency of the project continue. 

Indicators used to determine impact:
▪ Project implementation rate, goal achievement rate and positive performance, policy effects, the efforts to respond to feedback, and policy feedback – collection of opinions on site and responses to them 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)