Audiovisual and media services - EU regulatory framework

European Union
EU institutions and Member States.
Key objectives of the measure:

The aim of initiatives taken by the EU on the audiovisual regulatory framework in the reporting period is to contribute to the creation of a Digital Single Market within the EU. 


This includes updating the framework to find a better balance of the rules applying to traditional broadcasters, video-on-demand providers and video-sharing platforms in light of new developments in the area of convergence between the internet and traditional media.


The EU Audiovisual Media Services Directive governs EU-wide coordination of national legislation on all audiovisual media, both traditional TV broadcasts and on-demand services.  The Directive upholds the principles of the Convention and its proposed update seeks notably to strengthen the promotion of European works and thereby European cultural diversity.

Scope of the measure:
Nature of the measure:
Main feature of the measure:

Proposal by the Commission for a EU Directive amending Directive 2010/13/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive) in view of changing market realities (proposal presented on 25 May 2016).

Results expected through the implementation of the measure:

More shared rules at EU level to provide clarity and legal certainty to consumers and businesses across borders. This includes strengthening the promotion of European works for on-demand services with an expected broader and more diverse offer for Europeans and as a result a positive impact on cultural diversity and more opportunities for European creators.

Financial resources allocated to implement the measure:


Main conclusions of the evaluation of the measure:

The measure is not yet in force, since it is draft legislation, but as with all EU legislative proposals an impact assessment took place which evaluates its likely impact.  Details are available here:

Indicators used to determine impact:
Please see impact assessment link.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts