Argentine Cultural Industries Market: MICA

Ministry of Culture
Ministry of Industry
Ministry of Foreign Affairs and Cult
Ministry of Labour, Employment and social Security
Ministry of Tourism
Ministry of Federal Planning, Public Investment and Servicies
Key objectives of the measure:

The ARGENTINE CULTURAL INDUSTRIES MARKET was created in 2011 wit h the intent ion of influencing the struct ure of opportunities for the sector's local a nd regional stakeholders,granting them visibility and neutralizing tendency to concentration a nd foreignization. Directed to cultural producers,agents and entrepreneurs,the MICA's goal is to promote,federalize and grant visibility to the count ry's cultural industries. It is Argentina's main cultural industries market gathering all six sectors: audiovisual arts, music, performing a rt s, publishing, design a nd video games.

This market opens new marketing cha nnels for cultural goods and services,boosting their added value,through business rounds,business meetings, conferences, ma ster classes,among other actions which propose t he State's continuous a nd ongoing support to these stakeholders

Scope of the measure:
Nature of the measure:
Main feature of the measure:

By means of meetings throughout t he country,with production and funding ofthe Ministry of Culture and cultura l agencies from a ll t he provinces and through cooperation agreements with the main B usiness Chambers and institutions of cultural industries (Argentine Book Chamber,Argentine Publications Chamber,Association of Argentine Video Game Developers,SADAIC,CAPIF,National Theater Institute, INCAA, etc.) Cooperation agreements were also signed with national public agencies (Ministry of Industry, Ministry of Foreign Affairs and Cult,Ministry of Labour,Ministry ofTourism, Ministry of Federal Planning,Telam,Public TV, Radio Naciona l,etc.)

Results expected through the implementation of the measure:

The last edition of MICA National took place on September 3-6,2015 at the Kirchner Cultural Center.


4344 vendors signed up, and all provinces participated in the event.

250 internationa l participants from the following countries:Germany Austra lia, Bolivia, Brazil, Cameron, Canada,Chile,Colombia, Costa

Rica,Cuba, Denmark, Spain,Israel, United States,France,Guatemala,Japan, Mexico,Paraguay,Peru, South Africa,Uruguay and



During two and a ha lf months,cultural producers from all over the country registered in the MICA Negotiation Rounds platform,where they uploaded profile information and information on planned productions for all market participants to analyze.


This virtua l catalogue allowed partic ipants to send and receive meeting requests,scheduled by producers based on their interest. This mechanism enabled participants to organize their own agenda and sc hedule business meetings within the MICA Business Rounds.


32,300 meetings were scheduled

1 8,000 formal rounds and nearly 35.000 altogether,counting spontaneous rounds

60.000 people visited the MICA those four days

300 producers form the MICA Shop,at a 2.600 sq. meter space.

Financial resources allocated to implement the measure:

no information about