Cultural Domains:
UNESCO Priorities:
Funds Allocated:
US$ 20 000.00
Beneficiary countries:
Applicant:
World Rhythm Productions
  • Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin.
Start date
Apr 2010
End date
Apr 2012

About the project:

The project “Proximus Rezo” aims to reinforce the national capacities of the recording industry in Benin by establishing a local distribution and sales network, and it is organized by World Rhythm Productions. By developing a more sustainable business model and by reinvesting profits back into the industry and artists’ associations, the project will provide artists with potential long-term opportunities and help improve the sustainability of Benin’s music sector.

Results:

Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin.

Developing new business models for the music industry

English
Project implementation period: 
2010 to 2012
About the project: 
The project “Proximus Rezo” aims to reinforce the national capacities of the recording industry in Benin by establishing a local distribution and sales network, and it is organized by World Rhythm Productions. By developing a more sustainable business model and by reinvesting profits back into the industry and artists’ associations, the project will provide artists with potential long-term opportunities and help improve the sustainability of Benin’s music sector.
Key Figures: 
  • Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin.
Beneficiary countries: 
Benin
Country of applicant: 
Benin
Cultural Domains: 
UNESCO Priorities: 
Funds allocated (in USD): 
USD20000.00
Sections: 
Title of the section: 
Main activities:
Short Description: 
  • Setting up one hundred sale points in strategic areas in Cotonou, including providing them with necessary equipment;
  • Acquiring wholesale the best albums by Beninese artists selected through a contest;
  • Setting up a promotional phase through television and radio broadcasts;
  • Organizing the sales of the selected albums;
  • Producing a sustainable business model for Benin’s cultural sector; and
  • Reinvesting the profit earned back into the industry and artists’ associations.
Position: 
Bottom Right
Style: 
highlighted
Organization: 
World Rhythm Productions
Family name: 
Cacho
Given name: 
Emeric Melchior
Position: 
Coordinator
Year of application: 
2010
Results: 
Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin.
Photo Gallery: