For the preparation of this 3rd periodic Report from Brazil on the 2005 Convention, firstly the form was translated to Portuguese. Then, the Cabinet of the Special Secretary for Culture sent a circular letter with information on the objectives of the Convention and the report, therefore formalizing the consultation to all sectors involved in the topic (Secretariat for Creative Economy and Cultural Diversity, Secretariat for Audiovisual, Secretariat for Promotion and Incentive of the Culture, Secretariat for Copyright and Intellectual Property), as well as institutions linked to Ministry that have actions concerning the 2005 Convention: Brazilian Film Agency (ANCINE), National Library Foundation (FBN), and National Arts Foundation (FUNARTE). Other federal public administration bodies were also consulted, such as the Ministry of Foreign Affairs and the Ministry of Communications. The information received was completed with statistical data provided by the Brazilian Institute of Geography and Statistics and with data from management reports from the Ministry of Culture (currently the Special Secretariat for Culture).
Considering that the elaboration and monitoring of the Brazilian cultural policies already take into account the participation of democratically elected representatives of civil society through the National Board for Cultural Policy and the National Commission for Incentive to the Culture, the Ministry invited two organizations of the civil society to collaborate with the inclusion of measures from the period 2016-2020. The first organization is the Cultural Diversity Observatory, a non-governmental organization integrated with a research group, which develops projects and actions for training, research, information dissemination, and consultancy around the objectives of the 2005 Convention. The observatory participated in previous editions of the Brazilian periodic report (2012 and 2016). The second one is the Brazilian Center for Analysis and Planning - CEBRAP, an institution of studies and research in sociology, politics, philosophy, economics, anthropology, and demography that conducted in 2018-2019 research on the impact of a program developed by the Ministry of Culture: the "CEU das Artes" Squares. The International Cultural Diversity Fund funded this project.
Cultural and creative activities are vocations of the Brazilian society and constitute a dynamic sector of the country's economy and social life. They have a high impact on income generation, employment rates, exportation, value-added to goods and services, and tax collection. These activities also have a growing influence on the daily lives of citizens, contributing decisively to the formation and qualification of human resources, to the strengthening of identity bonds, and the construction of a positive image of Brazil abroad. They are also important for the growth of other sectors and activities, such as tourism, technology, and telecommunications. Therefore, they constitute a front for promoting development, for which Brazil demonstrates immense potential, bringing together conditions to become one of the greatest cultural and creative powers on the planet. To do this, it is still necessary to make more profitable the numerous assets in this field.
Between 2016 and 2019, the Ministry of Culture - currently the Special Secretariat for Culture - adopted as a central axis the recognition, appreciation, and encouragement of the economic dimension of cultural and creative activities, seeking to highlight and deepen the sector's contributions to the development of Brazil. Without leaving out the other dimensions, especially concerning expanding the degree of access of the population to cultural goods and services.
Brazil produces several examples of how the creative industry can and should be considered as a strategic axis of any development policy. The cultural and creative activities generate 2.64% of the Brazilian GDP and they are responsible for more than one million formal jobs, according to the Federation of Industries of Rio de Janeiro, based on data from the Brazilian Institute of Geography and Statistics. There are around 250 thousand companies and institutions in the sector.
According to PricewaterhouseCoopers, the sector grew at an average annual rate of 8.1% between 2013 and 2017, above the Brazilian economy average. The share in the GDP is higher than the ones from traditional sectors, such as textile and pharmaceutical industries, which are more commonly recognized as contributors to the country's development. Such data shows the relevance of the sector, its agents, and the cultural policy.
For all these reasons, the work to strengthen Brazilian culture and the understanding of the importance of cultural and creative activities for the promotion of sustainable development in the country needs to be deepened. It is a competitive advantage for Brazil, converging with the essential characteristics of the 21st-century digital society.
The 3rd Report from Brazil to UNESCO on the implementation of the 2005 Convention shows the continuity of policies presented in the two previous editions (2012 and 2016), such as the National Program of Incentive to Culture, Vale Cultura do Trabalho, the National Policy "Cultura Viva", Ibero-American Programs, and the audiovisual policy. It also brings recent measures, such as the Economic Atlas of Culture, the Creative Economy Tax Map, the Census of the digital games industry, and transversal issues, such as cultural accessibility.
Also, important changes marked the period between 2016 and 2019. In January 2019, the Ministry of Culture became the Special Secretariat for Culture under the Ministry of Citizenship and, later in May 2020, the Secretariat was transferred to the Ministry of Tourism. The administrative merge aimed to promote the confluence between the policies developed by the former Ministries.
Civil Society Organization (CSO)
Observatory of Cultural Diversity
Civil Society Organization (CSO)
Brazilian Center for Analysis and Planning (Cebrap)