Periodic Report China
From 2012 to 2016, the Chinese government adopted a series of policies and measures to protect and promote the diversity of cultural expressions at international and national levels. In China, the policies involving the protection and promotion of the diversity of cultural expressions corne in two categories. Policies in the broad sense refer to ail those made for the development of Chinese culture. While policies in the restricted sense are market-centered with focus on the use of various public resources to accelerate the development of the unfledged domestic cultural industry. Therefore, thèse policies and measures are bound to cover along the entire value chain.
In the past four years, China's cultural industry has seen a rapid development with an added value exceeding 3 trillion RMB. Periodic achievements have been made in the development of public cultural service System, in particular the public culture-related facilities in rural areas. Chinese culture has reached more countries and regions ail aver the world. Driven by the Belt and Road Initiative, China has established closer cultural exchanges with other countries. The increasingly powerful mainstream media of the country is making efforts to extend their business to new media formats.
However, China's cultural development is still challenged in many aspects. The efforts in transmitting and enhancing traditional Chinese culture are less than efficient. Cultural contents are short of vitality for innovation. Cultural consumption is less than active and the scale of international cultural trade is still small. The imbalance of domestic economic development and distribution has in fact affected the cultural development of some areas inhabited by ethnic groups.
Nevertheless, opportunities often come with challenges. The Chinese government has mapped out a specific plan for its cultural development for the next five years. In the years to come, China will make greater efforts in elevating the ethos of Chinese people, enrich the cultural products and relevant services, and further open up in the field of culture. It is estimated that, by 2020, the cultural industry will become a pillar industry for the national economy with a balanced cultural development for the eastern, central and western regions, and further diversified cultural expressions.