Avril Joffe is a development economist and head of the Cultural Policy and Management Department, at the Wits School of Arts, University of the Witwatersrand. Avril’s areas of focus are cultural policy design, implementation and evaluation; value, mapping and assessment of the cultural economy for evidence-based policy making; strategic planning for the arts; cultural entrepreneurship; and, foregrounding arts and culture in urban and city development. She has notably developed generic cultural policy frameworks and toolkits on fundraising for the arts in Africa and was recently part of the Ministerial-appointed review panel to rewrite South Africa’s cultural policy. She has also designed and facilitated a number of training programmes on arts management, cultural entrepreneurship, cultural policy design and implementation, and research skills for measurement and mapping. In addition, she has worked as a specialist researcher, policy analyst, evaluator and consultant on behalf of UNCTAD, ILO, UNESCO, British Council, Goethe Institute, Danish Culture and Development, and individual governments throughout Africa including in South Africa, Seychelles, Mauritius, Namibia, Nigeria, Zambia, Uganda, Cameroon, Ethiopia, Ghana, Ethiopia, Kenya and Senegal.