Zimbabwe has an ambitious objective: to become an upper middle-income country by 2030. To achieve this, nurturing and formalizing the cultural and creative industries (CCIs) to maximize their contribution to economic development is essential. Indeed, a localized survey in 2012 has revealed that CCIs are already contributing 6.96% to Zimbabwe’s GDP.
The project assists Zimbabwe in establishing a strategy that focuses on funding the development of CCIs. The strategy will also take into account the digital environment and the need to support creative entrepreneurship in order to create sustainable CCIs that can contribute to Zimbabwe’s long-term economic development.
The project responds to the following needs and challenges identified by the National Arts Council of Zimbabwe:
The project helps design a strategy that can support the development of CCIs. In particular, the strategy will address issues such as professionalization, entrepreneurship, marketing and promotion of cultural goods and services, resource mobilization as well as harnessing the opportunities presented by the digital environment.
Among Zimbabwe’s diversified CCIs, music is one of the country’s most dynamic and thriving industries, in part due to new technologies that facilitate easy access. The project will pay special attention to the music industry, in particular the issues of piracy, driven by the wide use of ICTs. The CCI strategy is expected to create anti-piracy mechanisms.