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There are, in Kingston old quarters, a geography of dereliction, social discomfort and crime that rank this city in the top thirty in the world with respect to murder. However, this city is a global cultural icon, the birthplace of six distinct musical genres. Kingston is waiting to be the catalyst for the expansion of cultural tourism in Jamaica. The city beckons to imagine tourism differently to reflect the creative ethos it birthed which changed the musical landscape of the world forever.