About the Creative City:
Adelaide stands out for many reasons, but none more so than its creative culture. Being the capital of South Australia and 5th largest city of the country with 1.3 million inhabitants, music is at its core and an essential component of its cultural policies. Creativity and the role of live music is highlighted as a driver for a more vibrant and sustainable city, and as a lever to economic development.
Throughout the year, Adelaide holds many arts and music festivals with the ten most popular events bringing in more than 62.5 million Australian dollars to the region’s economy per year. In 2014, total employment from the live music sector in South Australia was estimated at 4,100 job opportunities, representing 6.3% of the national figure. Adelaide’s main music festivals focus on fostering cooperation and exchange at both national and international levels. Every year, WOMADelaide – member of the WOMAD Festivals Network – gathers over 86,000 people with 45% of the audience coming from outside the region. Adelaide Festival Centre (AFC) holds many international development programmes and festivals, such as OzAsia Festival, and undertakes several partnerships and music initiatives across Asia, as well as cutting-edge collaborations with cities from Japan, India, China and Indonesia.
Adelaide’s leadership holds creativity at the heart of its cultural policy. In 2014, a pioneering Music Development Office was established, envisioning a music ecology for the city and placing music at the core of the city’s identity and development. The Adelaide City Council has implemented a comprehensive Live Music Action Plan identifying creative culture as a strategic priority for the city.
As a Creative City of Music, Adelaide envisages:
- identifying live music venues and clusters, and recognizing future locations for live music investment and development as being set by the Adelaide City Council's ten-year plan Spatial Vision for the Future of the City;
- implementing the strategies of the Music Development Office (MDO) for linking creative and artistic exploration, dissemination and creative industry development;
- partnering with the University of Adelaide to establish new professional pathways for musicians through research and development of music practice for health and wellbeing outcomes;
- supporting civil society initiatives to build business opportunities for musicians, technology and creative practitioners by bringing together individual skills to collaboratively develop new products and services; and
- fostering cultural exchanges and collaborations with the UNESCO Creative Cities of Music in order to build capacities and open pathways for artists and composers.
Rebecca Pearce, Associate Director of Programming, Adelaide Festival Centre, email@example.com