Brasilia Design and innovation are part of Brasília's DNA. Founded as the capital of Brazil, the city was transformed through a national project of economic and urban development. These changes reflected the city's desire to equip the country with a significant economic centre, now spanning on an area of 5,779 km2 and home to 2,570,160 inhabitants. Classified as the country's most creative city, it houses a flourishing arts scene. Its creative economy sector accounts for 3.7% of the local GDP, or an annual US$1.8 billion, and holds the top spot in the national ranking of cities that attract and retain creative talents.
Brasília hosts dozens of active start-up labs and incubators; all with the aim of developing the creative economy in the fields of design, fashion, crafts and graffiti. Design in Brasília features events such as the Salão Brasil Criativo – Design & Negócios, the Capital Fashion Week and the Senai Brazil Festival, which provides training to young professionals with renowned creators. The Brazilian Graphic Design Biennial and the JAM Nerd Festival, both focus on design for electronic and media arts, as well as promoting new technologies.
Alongside The City, Citizen, Citizenry Programme 2016-2019, the Creative Tourism Plan and the Organic Cultural Law are key instruments in supporting the harmonising of modern and classic living. In launching these projects, the City hopes to maintain sustainable and integrated development that strengthens local vocations and promote a decentralise and diverse creative economy, optimising its innovative flare. Boosted by the potential of design; be it service design, design thinking or destination design, these sectors collaborate on solutions to further social and creative development through the valorisation of local production, creative tourism and proposals of urban acupuncture brought by its community.
As a Creative City of Design, Brasilia envisages:
- strengthening the city's design sector through breakthroughs such as the Organic Law of Culture, thus expanding the dialogue between different stakeholders;
- reinforcing the Federal District's Culture Plan as well as its strategies and priority initiatives for the next 10 years, including positioning culture and creativity as strategic pillars for the integrated territorial development, considering creative potentialities;
- creating opportunities for designers and building a favourable scene for the next generation and the creative industry's supply chain;
- executing initiatives within the Government of the Federal District's Multi-Annual Plan, aimed at providing sustainable economic and territorial development through the strengthening of supply chains related to creative economy, thus branding Brasilia as a benchmark for innovation, creativity, culture, and tourism; and
- engaging other Creative Cities of Design in projects, such as technical cooperation with Detroit for the rationalization of processes aimed at increasing sustainability and linking with Buenos Aires, boosting innovation among Portuguese speaking countries with the intent of sharing best practices and experiences.