WWF mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
conserving the world’s biological diversity;
ensuring that the use of renewable natural resources is sustainable;
promoting the reduction of pollution and wasteful consumption.
WWF works with its partners worldwide to develop and implement lasting solutions to the environmental challenges we face and in order to achieve this mission, WWF focuses its efforts on two broad areas:
Biodiversity, to ensure that the earth's web of life - biodiversity - stays healthy and vibrant for generations to come.
Footprint, to reduce the negative impacts of human activity. WWF is working to ensure that the natural resources required for life - land, water, air - are managed sustainably and equitably.
WWF is already focusing its efforts on 13 Global Initiatives:
Amazon – with the articulation of the Living Amazon Initiative in 2008, WWF has been able to bring together 40 years of experience as part of a unified blueprint to address the challenges to the Amazon Biome as a whole.
Arctic – since 1992, WWF's Global Arctic Programme has been working with their partners across the Arctic to combat threats to the Arctic and to preserve its rich biodiversity in a sustainable way.
China for a Global Shift – is an initiative aiming to make China's international trade and capital flows a driving force in global conservation and footprint reduction. WWF’s has three objectives that wants to achieve with this initiative: include environmental principles in decisions driving economic growth, encourage the financial sector to formulate and adopt green lending policies, safeguard sustainability in the trade of natural resources.
Climate & Energy - WWF works on low carbon development and climate policy, clean and smart, forests and climate, climate finance, and climate business engagement.
Coastal East Africa - WWF is working with partners at the local, national and regional level to secure a healthy environment along the coast of East Africa. This will be achieved by: helping coastal communities sustainably manage natural resources for their own benefit; strengthening national legislation and management systems for sustainable fisheries and logging operations; improving habitat and species conservation; and developing effective marine protected areas.
Coral Triangle – WWF is focusing on several areas where it can achieve significant results: support improved governance of the Coral Triangle; build a sustainable live reef food fish trade; promote sustainable tuna fisheries; finance marine protected area for the future; create an international marine protected area network for turtles and reducing in the Indo-Pacific region; reduce the impacts of climate change and tourism.
Forest and Climate - WWF's works to ensure that any new climate change deal provides incentives to reduce emissions from deforestation and land degradation, and also to assist countries, especially developing countries, to develop national and regional approaches that tackle forest-based emissions and benefit local communities.
Green Heart of Africa - WWF and its partners are working throughout the Congo Basin region to: create a network of protected areas to conserve biodiversity; encourage logging and mining companies to promote good management practices; promote the reduction of greenhouse gas emissions from deforestation and degradation of forests; support sustainable business practices and financial investments in development and infrastructure projects; improve the livelihoods of indigenous and local peoples; reduce wildlife poaching and the bush meat trade.
Heart of Borneo - The aim of the programme is to conserve the biodiversity of the Heart of Borneo for the benefit of the people who rely upon it through a network of protected areas, sustainable management of forests and other sustainable land uses.
Living Himalayas – In this area WWF is protecting species and habitats, and promoting sustainable development; connecting landscapes; improving the understanding of the impacts of climate change, and developing plans that will allow humans and wildlife to cope with these changes.
Market Transformation - WWF works with major companies and their supply chains to change the way key global commodities are produced, processed, consumed and financed worldwide.
Smart Fishing - Through the Smart Fishing Initiative (SFI), WWF´s global fisheries programme, WWF tackles the many problems of overfishing to contribute to a sustainable future for our global fisheries.
Tigers - WWF seeks both immediate emergency measures to save the tiger, as well as a long-term foundation for securing the future of this animal.