NBCC-International collaborates with counselling organizations and other groups to promote the counselling profession. NBCC-International helps counsellors develop the methods they will implement to assure quality in culturally relevant ways. Consumers of mental health, academic, and vocational counselling benefit by being able to identify minimally competent professionals.
NBCC-International operates in a local, national and international scope, to establish culturally appropriate credentialing for counsellors, as well as promotes professional accountability and visibility for counsellors certified by the corporation.
NBCC promotes the advancement of counselling through professional certification nationally.