To be the driving force at international level behind all the actions taken and that need to be taken to encourage both ideas that will improve the quality of tourism and the implementation and dissemination of these ideas for the benefit of the largest possible number. To promote the development of social tourism at the international level by co-ordinating the tourism activities of its members and keeping them fully informed with regard to all aspects of the development of tourism in the world. Priority issues: tourism, social development.
Connects industry leaders with decision makers and government officials worldwide. Provides services and products making youth travel exciting and affordable. Organizes annual 'World Youth and Student Travel Conference (WYSTC)'.