To facilitate the exchange of knowledge, experience and ideas among members to enable them to improve their individual proficiency. To advance the standards and practices of advertising and benefit the whole field of communication through co-operation with other organizations. To initiate studies and analyses whenever new trends, possibilities, techniques or methodologies call for exploration. Priority issues: Commerce; advertising; communication.
In 2000, the IAA issued its Declaration on Self-Regulation & Privacy, which is widely viewed as a model for the industry.