On the occasion of the twentieth anniversary of the Beijing Declaration and Platform for Action (BDPA) UNESCO joined forces with the Global Alliance on Media and Gender (GAMAG) and launched the Women Make the News 2015 under the theme, “Yes we must! Reaching Gender Equality in the Media by 2030”.
The Asia-Pacific Broadcasting Union, a Vice-Chair of the International Steering Committee for the Global Alliance on Media and Gender and the broadcasting network with the largest population reach speaks of the necessity of gender equality in the media and has released this video in support of Women Make the News 2015. Dr Javad Mottaghi, Secretary-General of the ABU, said in the video “ABU can reach over 3 billion people through its 270 members in 64 countries, and have invited their members to consider joining the Women Make the News initiative.” UNESCO invites all broadcasting/print unions, and association to do the same.
Following successful launch of Women Make the News, the initiative is continuing beyond International Women’s Day to keep up the momentum throughout 2015 and linked to upcoming events such as:
- International Gender and Media Side Event of the Fifty-ninth Session of the Commission on the Status of Women (Beijing+20)
on March 12, 2015 at 10:00am in New York. Watch Live!
- World Press Freedom Day, 2-4 May 2015
- Celebration of the 20th Anniversary of the Beijing Declaration and Platform for Action in September 2015;
- Joint Donor Framework International Conference on Gender and Media in November 2015
- First General Assembly of GAMAG in November 2015
- And the on-going 70th Anniversary Celebration of UNESCO
Launched annually on the occasion of the International Women’s Day (8 March), Women Make the News is a global initiative. It aims at fixing global attention on an issue relating to gender equality in and through the media, driving debate and encouraging action-oriented solutions until global objectives are met. It has been fifteen years since UNESCO started the Women Make the News initiative.
The WMN 2015 advocacy efforts is focussing on (1) promoting commitment of media partners to increase in female sources interviewed in the news to at least 30% and (2) inviting international development organizations as well as private corporations to pledge to be a part of a donor framework to support the activities of GAMAG
Media professionals and practitioners, NGOs, academics, government entities and individuals can still produce short audio/video clips to generate discussions and increase public awareness on women and the media, which is one of the critical areas of concern of the BDPA (Strategic Objective J). The audio/video clips will be featured on the Women Make the News 2015 website. The contents submitted will be distributed online based on the UNESCO’s Open Access Policy.
The Global Alliance on Media and Gender (GAMAG), as a dynamic structure, operates on an open membership basis. The Alliance has over 600 members and aims to reach 1000 over the 2015 period.. Click to Join GAMAG. The GAMAG International Steering Committee meeting in Geneva had positive outputs.
For more information, please visit: www.unesco.org/new/en/wmn.
Contact, Alton Grizzle, a.grizzle(at)unesco.org