Nature and Colour – A workshop on Natural dyes to celebrate International Women’s Day.

When, local time: 
Wednesday, 8 March 2017 -
5:00pm to 8:00pm
Where: 
Jordan, Amman
Type of Event: 
Special Event
Contact: 
n.roca-ruiz@unesco.org

In celebration of International Women's Day, Safi Crafts will host a FREE workshop. It places an opportunity for artists, fashion designers and general public to discover how Safi Craft’s products are made. Safi Crafts is the handicraft brand of the Ghor el Safi Woman’s Association which produces handmade textiles using natural dyes such pomegranate, tea, eucalyptus and Indigo, an ancient natural dyes that was traditionally cultivated in the Jordan Valley. The participants will be trained on how to dye their own scarf and get to know this initiative. The project “Empowering Rural Women and Increasing Resilience in the Jordan Valley” is supported by UNESCO and funded by the Drosos Foundation. This event is in cooperation with UN Women.

In line with the Jordan Response Plan and contributing to the Agenda 2030, the project aims to expand livelihood opportunities in the Ghor el Safi area though the development and growth of cultural enterprises.

www.saficrafts.org
https://www.instagram.com/saficrafts/

Limited seats
Book your spot in: http://bit.ly/2mAoXm8
Nature and Colour – A workshop on Natural dyes to celebrate International Women’s Day.
Reviving cultural heritage and investing in cultural industries can be a powerful source for sustainable development. This is the formula that the UNESCO Amman Office has been applying in Jordan since 2013 though supporting the development of a local handicrafts enterprise from Ghor el Safi, Safi Crafts.
In a fast-changing world of technological and digital revolution, creativity and creative industries hold an incredible potential to drive sustainable development, create inclusive job opportunities and contribute to achieving the Sustainable Development Goals. Moreover, women are essential investment towards a sustained economic growth.
This year the International Woman’s day is dedicated to women’s economic empowerment under the theme: “Women in the Changing World of Work: Planet 50-50 by 2030”. Achievement of the Agenda 2030, including ending poverty, promoting inclusive and sustainable economic growth, reducing inequalities within and between countries, rests upon unlocking the full potential of women in the world of work.
On the occasion of the International Women’s Day and to celebrate the important role of rural women and cultural industries for sustainable development, UNESCO Amman office has organized the workshop “Nature and color”. The event places an opportunity for artists, fashion designers and general public to discover how Safi Craft’s products are made and celebrate the success of the women behind this unique handicraft brand. Safi Crafts produces handmade textiles using natural dyes such pomegranate, tea, eucalyptus and Indigo, an ancient natural dye that was traditionally cultivated in the Jordan Valley. The participants will be trained on how to dye their own scarf and know more about the project and the women artist working behind it.
The event will take place at Nofa Creative Space on 8 March 2017 from 5 to 8pm. Participants need to book their spot at (http://bit.ly/2mAoXm8) and arrive to the event before 5:30.
More about the project
Funded by the Drosos Foundation, the project addresses a group of women from Ghor el Safi to improve its production and promotion of their handicrafts brand (Safi Crafts). Ghor el-Safi is considered one of Jordan’s poverty pockets. This already difficult situation has been recently further impacted by the effects of the Syria crisis and the resulting influx of refugees.
The UNESCO project has been developing the management and marketing capacity of Safi Crafts, by providing training and coaching, accounting, management and marketing. The project has also implemented several trainings to improve the quality and design of the products and meet market needs. Safi Crafts sales have increased dramatically since 2013 and the income of the women have increased by 30%.
In addition, the project has also conducted research in natural dyes. One of the most extraordinary results has been the successful revival of the ancient indigo industry to obtain a natural blue colour, for which the Jordan Valley was famous in the past. For the first time since its demise, indigo is being cultivated and processed in Jordan, and the natural blue colour is now back to the market in Safi Craft’s products.
This UNESCO formula is in line with the Jordan Response Plan adopted by the Government of Jordan for 2015. Ultimately, the project aims to expand livelihood opportunities though the development and growth of an existing micro enterprise with focus on women. The project contributes, as well, to achieving the Sustainable Development Goals approved by world leaders in September 2015, which placed women in the core of the Agenda 2030 and culture as an unquestionable driver of economic development. In a fast-changing and globalized world of technological and digital revolution, creative industries and culture are an essential investment towards a sustained economic growth.