Meeting on Delta Po Biosphere Reserve brand and marketing

When, local time: 
Monday, 20 June 2016 - 1:00pm to Wednesday, 22 June 2016 - 1:00pm
Where: 
Italy, Porto Viro
Type of Event: 
Working group/Expert Meeting
Contact: 
Philippe Pypaert at p.pypaert@unesco.org

Over 3 days, the institutions involved in the management of the Po Delta Biosphere Reserve and socioeconomic actors in various fields (agriculture, fisheries, industry, services and tourism) will have the opportunity to work with these external partners to initiate the process leading to the design and launching of a brand for the promotion of their territory and its products.

To achieve this, they will take their inspiration from the experience developed recently in this field by the Terres de l’Ebre Biosphere Reserve in Spain, by the Spanish MAB National Committee (The Biosphere Reserves Brand in Spain) and by the promoter of the Biosphere Reserves Destination initiative.