Launch of “Youth@Knows” campaign to promote using new media to increase HIV knowledge among young people in China
Marking the World AIDS Day, UNESCO Beijing Office, Baidu inc. (China’s largest search engine and one of the top web service companies) and the Research Center on Health Communication and Public Media at the Communication University of China will jointly launch “Youth@Knows” campaign with an event at Baidu’s Headquarters in Beijing on 29 November 2013.
This will be a milestone of the project “The Virtual Classroom: Using new media to increase HIV knowledge among young people” implemented jointly by UNESCO with an intersectoral approach involving the Communication and Information Sector as well as the Education Sector.
The event will unveil the “Youth@Knows” online Q&A channel about sexuality education which collects expert contributions by a network of professionals, and an online educational video channel on health education.
The objective of the event is to launch and promote the use of these pilot open and e-learning platforms on sexuality education targeting young people (15-24 y.o.), as well as to raise awareness on HIV and sexuality education.
The event will be attended by HIV/AIDS and sexuality experts, health communicators, media representatives and other relevant stakeholders.