Criança Esperança Programme
Annually, usually during the month of August, Globo TV Network, in partnership with UNESCO, airs a large media campaign on national TV, with the participation of artists, singers, athletes and celebrities, to raise funds from the Brazilian society to finance projects developed by grass-roots, non-governmental organizations, chosen by means of a public selection process, conducted by UNESCO, following a methodology and a set of criteria especially developed for the program.
The Programme also funds four long-term projects called Criança Esperança Centers (Espaços Crianca Esperança), where artistic, cultural and sporting events, as well as training, employment and income generating activities take place for low-income families, children and adolescents, who live in violent and socially vulnerable communities.
The Criança Esperança Programme is one of the most – if not the most - visible and recognized social programmes in Brazil. The Programme, a Globo TV initiative in partnership with UNESCO since 2004, is a social mobilization programme aiming at transforming the future of vulnerable children and young people. Every year, a large campaign mobilizes Brazilians, who donate funds to support social projects in all five regions of Brazil.
The programme was created in 1986 by Globo TV, the largest Brazilian broadcasting network that reaches 86.33% of Brazil’s 5,564 municipalities, to raise awareness on children’s rights motivating them to hope for a better future.
Since then, five thousand projects have benefited over four million children and young people in every corner of Brazil.
Every year, through an innovative public selection process, the Social and Human Sciences Programme of the UNESCO Brasilia Office selects projects submitted by NGOs. They receive financial support and programmatic advice from the Office’s team, setting in motion a process of knowledge transfer.
Many of these initiatives are local responses to minimize problems and to induce the improvement of public policies. They also reinforce local leadership.
Project proposals are analyzed based on national and international norms, whereby the child and adolescent are seen as being society's greatest asset. Projects can be supported by Criança Esperança for up to two years. Priority is given to those that are sustainable, and offer technical and vocational training to young people.