The project offers tools to tackle the weaknesses of the business models usually employed by cultural ventures, specially the strategic, marketing and financial components, which are often the reasons why the ventures do not prosper. Likewise, it promotes the skills necessary for entrepreneurs to become real leaders, such as adopting a vocation of service not only to customers but to their own community and the ability to associate with other peers, creating a strength in numbers that can benefit their own businesses.
210 Entrepreneurs from the departments of Guainia, Putumayo, Boyaca, Cundinamarca, Amazonas, Magdalena, Cesar, Narino, Meta, Choco, Antioquia, Valle del Cauca, Casanare, Cauca and Guajira, belonging to the following sectors of the orange economy: arts, heritage and cultural tourism, cultural industries, digital media, design and advertising.
$248,556
| Name of partner | Type of entity |
|---|---|
Corporación Interactuar Foundation
| Civil Society Organization (CSO)
|