Describe the main features of the policy/measure:
Air Mauritius is the flag carrier airline of Mauritius and this measure is an on board experience to promote local artists on an international platform. It gives free publicity to the local artists through a digital catalogue and royalties are paid to them through the Mauritius Society of Authors (MASA).
Website of the policy/measure, if available:
What are the results achieved so far through the implementation of the policy/measure?:
Year Local Artist Production Total Playlist Proportion of local v/s foreign
2016 6 176 3%
2017 6 176 3%
2018 15 176 9%
2019 20 194 10%
Partner(s) engaged in the implementation of the measure:
| Name of partner | Type of entity |
|---|---|
Mauritius Society of Authors (MASA)
| Public Sector
|
Has the implementation of the policy/measure been evaluated?:
YES
If yes, what are the main conclusions/recommendations?:
Evaluation is done through customer feedback and the playlist is altered accordingly. Local Artists are very happy to have a free international market through Air Mauritius.