Avril Joffe is the director of the postgraduate degree programme and centre, Cultural Policy and Management, at the Wits School of Arts, University of the Witwatersrand. Ms Joffe’s areas of focus are cultural policy design, implementation and evaluation; value, mapping and assessment of the cultural economy for evidence based policy making; strategic planning for the arts; and, foregrounding arts and culture in urban development. She is a development economist with more than 18 years professional experience in the field of culture, culture and development and cultural and creative industries, and more than 25 years in project management, organizational governance, policy design, implementation and development, industry strategy and training. She has notably developed generic cultural policy frameworks for Africa and toolkits on fundraising for the arts in Africa on behalf of ARTerial Network. She has also designed and facilitated a number of training programmes such as train the trainer programmes on arts management cultural entrepreneurship, arts management, cultural policy design and research skills for measurement and mapping. In addition, she has worked as a specialist researcher, evaluator, consultant and trainer independently for her company CAJ: culture, arts and jobs, and on behalf of UNCTAD, ILO, UNESCO and individual governments throughout Africa including in South Africa, Seychelles, Mauritius, Namibia, Nigeria, Zambia, Uganda, Cameroon, Ethiopia, Ghana, Ethiopia, Kenya and Senegal. Avril Joffe was part of the first UNESCO expert Facility (2011-2015).