Developing new business models for the music industry
The project “Proximus Rezo” aims to reinforce the national capacities of the recording industry in Benin by establishing a local distribution and sales network, and it is organized by World Rhythm Productions. By developing a more sustainable business model and by reinvesting profits back into the industry and artists’ associations, the project will provide artists with potential long-term opportunities and help improve the sustainability of Benin’s music sector.
Emeric Melchior Cachon
World Rhythm Productions
US $ 20.000,00
Project implementation period:
April, 2011 to April, 2012
Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin